Friday 22 August 2014

Mulling In Malls - The Mall Culture

Everybody I see around is looking for a vacation- parents, kids and students.They are tired, they are restless, and they are clearly aching for some healthy getaway in form of a vacation. But, blame it on the scores of work been thrust on their shoulders that they can’t plan one without jeopardizing their respective work/academic lives. It seems like an irreversible rut, right?

Definitely No.

Please greet yourself to the Malls in Delhi where shops with colorful displays, mannequins with ravishing attire, cafes, restaurants, movie halls, spas and salons lend a feel of a city under a roof. A few years ago, Malls were not such a sprawling phenomenon. Then, what made them click suddenly?
The mall culture is triggered by children and adolescents who continue to be a major chunk of the target market. Gone are the days when children, or even adults for that matter would visit street markets to quench their shopping spree; they now flock to malls instead.

Parents of little kids who often find themselves in a rut of work misery take their children to malls to spend time with them. Today, malls have reinvented themselves to cater to children’s fancies, as they are a major part of the target market. Kids play area is just an example of how malls have come up with lucrative deals to support both the audiences and themselves.

Kids Play zones in New Delhi, like Funky Orbit have given way to a new concept in the field of mall aesthetics. Not only do they serve the whims of children, but also give their parents the luxury to shop in peace. While the kids play games, their care takers can manage some shopping, or merely a stroll around.

Select City walk is one mall that doesn’t believe in consumerism but aims to provide a lofty experience for the kids. Apparently, it has managed to do so!


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