The fashion feud in the national capital has gone beyond just the local players. India having clearly restored its sheen in the eyes of brands from world over has seen increased percolation from foreign brands—Delhi being the main entry channel. Around 80% foreign marques in India register their presence through the NCR, Mumbai falling close behind at 70%. Names like Armani, Louis Vuitton, Burberry Brit, Tiffany’s, Zara, Only etc. are no longer unheard of.
Moreover, the splurging is not limited to fashion brands alone. . Luxury brands in particular have setup their base. Consumer services such as Delhi gyms, Jacuzzis, wellness and beauty centres etc. have their fair share of clientele. The recent fitness buzz has done wonders to the industry and has opened many new trade opportunities.
This can be attributed to a series of high-end malls and Delhi shopping centres in the capital which register huge foot-falls, unimaginable in the western world. The city has several opulent shopping destinations up its sleeve like Select CityWalk, DLF Imporio, and Great India Place etc. The best brands in Delhi are housed within these along with lavish entertainment options. They offer the right ambience and environment to foster shopping and leisure. Besides these are the go-to places for capital’s best spendthrifts. Season’s biggest sale carnivals are held at these which easily bag in trade in 8 figures in a single day.
Besides this, the natural preference towards Delhi is also guided by the economic and demographic dynamics of the city. The affluent middle class is also a prime contributor to the expanding retail footprints of global brands. People, who previously resorted to clear out sales only, are ready to splurge on international goods.
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